By Derek Helling
Indiana Pacers forward Paul George's signature Nike shoe, the PG,1 is set to be released for sale to the public in March. While the initial price point is currently the lowest among similar products, we've seen this scenario play out before.
Brendan Dunne of Solecollector.com did an interview with George about the shoe, and listed an initial suggested retail price of $110. In the interview, George had the following to say about the shoe's price:
“I really wanted to target kids that look up to me but can’t afford the $200 pair, $150, $180 pair of shoes to play basketball in."
Seven years ago, we saw this same situation begin in very similar fashion with Golden State Warriors forward Kevin Durant.
Durant's first signature shoe, the KD1, debuted in 2009 with a suggested retail price of $88. Figuring for inflation and the ever-rising costs of production, that's pretty similar to a $110 MSRP in March of 2017. Now eight years and shoe incarnations later, the KD9's MSRP is 170 percent of the MSRP of the KD1 at $150.
Part of the price hike in the Durant line has to do with Durant's sustained success on the court and brand power. While George has yet to play in the NBA Finals and hasn't been won an MVP award yet, although he has been named the Comeback Player of the Year by his peers.
George's best off-the-court accomplishment has been landing the honor of being the cover athlete for NBA 2K17, so far the best sign of his brand rising. All that has just gotten him to the point where Nike has produced a signature shoe for him, however.
If he can nab some more accolades in the coming seasons, it could similarly affect the cost and robustness of the PG shoe line. In eight years, we could see the PG9 released with a MSRP around $180.
For NBA fans looking for a less-expensive signature shoe in 2025, it's a safe bet that Nike will have some younger player debuting his first signature shoe at a low price point that year as well. Who that will be remains to be seen, along with how far and to what heights the PG shoe line will rise in that time.
About This Blog
This is the official blog of the NBAyd show. All our correspondents you hear on the show post here, as well as show host Gary Ayd. Looking for more? Visit the premium blog in our members only area for full access to premium articles and commercial free shows!